Tracking guides
How to check and fix the ad and analytics tags on an online store. Each guide sticks to what the platform documents and links to the source.
Meta Pixel Helper is now Meta Ads Data Advisor: how to check your pixel with it
Meta Pixel Helper was renamed Meta Ads Data Advisor. How to install it in Chrome or Edge, check your pixel, read its statuses, and what it can't show you.
Read the guideHow to check if your Meta Pixel is working, including on Shopify and WooCommerce
Check if your Meta Pixel is working with Data Advisor, Test events and Diagnostics, plus what to look for on Shopify and WooCommerce stores.
Read the guideHow to add Facebook Pixel to Shopify in 2026: the app, customer events and avoiding duplicates
Add Facebook Pixel to Shopify the way Shopify and Meta recommend: the Facebook & Instagram app, data-sharing levels, custom pixels and no duplicate events.
Read the guideConversions API vs Meta Pixel: what each does, whether you need both, and how deduplication works
What the Meta Pixel and Conversions API each send, why Meta recommends running both, how event_id deduplication works, and how to check it.
Read the guideEvent Match Quality: what Meta's score means and how to improve it
What Meta's Event Match Quality score measures, which events get one, where to find it in Events Manager, and how to raise it with better customer data.
Read the guideTikTok Pixel not working? How to test it and fix the common errors
TikTok Pixel not working? Test it with Pixel Helper and Events Manager, fix missing value or currency errors, and check your Shopify setup.
Read the guideGA4 audit checklist for Shopify and WooCommerce stores
A GA4 audit checklist for Shopify and WooCommerce stores: data retention, ecommerce events, duplicate purchases, key events, referrals and consent.
Read the guideHow to test Google Ads conversion tracking (and tell if it's working)
Test Google Ads conversion tracking with Tag Assistant, read the conversion status, check value and transaction ID, and fix what's broken.
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